Report: Pharma Digital Spending Growing — But Slowly
August 25th, 2010 by Abby Hitchcock | Tags: Pharma, Pharma Digital
You can’t watch network TV without being barraged by pharma and OTC drug ads — some best filed under “TMI.” (We live in fear of a Mucinex ad coming on while we’re eating our dinner in front of the tube). But pharma and health-care companies haven’t yet planted that mammoth marketing footprint in the online [...]